That Way to
the Left

Arrows are popular due to their fast and almost universal readability and are being used in many forms and functions. Their visual variety makes it hard to compare form and meaning and I believe that for these reason we will soon have problems reading arrows precisely. This is why I did a formal and semantic study of arrows in a systematic way that allows direct comparison. In the context of an unsure future of the sign, That Way to the Left is basis and tool for the use of a future arrow.

Student work at Zurich University of the Arts, 2017
Type: Bachelor Thesis
Role: Concept, Text, Graphic Design

Recognition:
ADC Switzerland 2018 – Student of the Year
AIGA 50 Books | 50 Covers 2017
European Design Award 2018 – Finalist
CA Design Award 2018 – Shortlist
IDA Design Awards 2018 – Honorable Mention
iJungle Awards 2018 – Merit Award

That Way tothe Left

Student work at Zurich University of the Arts, 2017Type: Bachelor ThesisRole: Concept, Text, Graphic Design

Recognition:ADC Switzerland 2018 – Student of the YearAIGA 50 Books | 50 Covers 2017European Design Award 2018 – FinalistCA Design Award 2018 – ShortlistIDA Design Awards 2018 – Honorable MentioniJungle Awards 2018 – Merit Award

That Way to
the Left

Student work at Zurich University of the Arts, 2017
Type: Bachelor Thesis
Role: Concept, Text, Graphic Design

Recognition:
ADC Switzerland 2018 – Student of the Year
AIGA 50 Books | 50 Covers 2017
European Design Award 2018 – Finalist
CA Design Award 2018 – Shortlist
IDA Design Awards 2018 – Honorable Mention
iJungle Awards 2018 – Merit Award