The Lactation Coverage Gap

The Lactation Coverage Gap is an advocacy initiative built to champion accessible, expert, and recognized lactation care to all. Families, allies and employers alike were driven to an immersive website experience filled with the eductation and inspiration to take action. Together, we continue to demand better and call upon insurers to deliver families’ legally-mandated right to lactation care.

The TLN brand has always been inspired by the 70's women liberation movement. We leaned into those elements and created an advocacy specific color palette for this and future initiatives. Beyond the website hub, we aimed to arm the public with assets to engage in the conversation and make noise across digital channels.