Almost Everything for Almost Everyone
Fast alles für fast jeden (almost everything for almost everyone) is the slogan of the Swiss online store Galaxus and the message of this image campaign. The goal is to show the width and depth of their prodcut range of over 2.7 million items. To make this variety come to life, we designed 48 posters featuring over 70 products.
With the products at the heart of the campaign, curating a diverse mix was key: From everyday items to design classics, from iconic to quirky. The products were combined with the number of items in their category e.g. "249 egg cups" to highlight the depth of Galaxus's product range.